What is the GROWTH Score? +
The GROWTH Score is our proprietary six-pillar diagnostic of how AI assistants find, understand, trust and recommend your clinic. Each pillar (Ground Truth, Retrievability, On-page Answers, Wider Web Authority, Trust Signals, Head-to-Head Visibility) is scored 0 to 100 against a fixed checklist and combined into an overall 0-100 score with five bands from At Risk to Dominate.
How is this different from a standard SEO audit? +
A standard SEO audit measures how you rank on Google. The GROWTH Score measures how confidently the machines making AI patient recommendations can identify, cite and vouch for you. Only a small fraction of URLs cited by ChatGPT overlap with Google's top 10 results, so ranking on Google no longer guarantees being named by an AI. Different discipline, different measurement, different work.
Is the Snapshot really free? +
Yes. Six to eight page branded PDF plus the interactive dashboard, delivered the same day. It names the problems, shows live AI answers, and gives you an honest score. If it convinces you to book a strategy call, we walk you through the full audit next. If not, you keep the Snapshot.
Which private practices do you work with? +
Regulated and high-trust practices in the UK, US and EU: private GPs and family physicians, dermatology, orthopaedics, cardiology, fertility, cosmetic surgery, ENT, gastroenterology, physiotherapy, functional and integrative medicine, dentistry, mental health, and specialist physicians. If your patients need to trust you before they book, this framework is built for you.
How long before we see the score move? +
Ground Truth, Retrievability and On-page Answers can shift within weeks. Head-to-Head Visibility, where the AI actually names your clinic, typically improves over months 2 to 6 as the wider web catches up and AI knowledge indices refresh. The dashboard shows month-on-month movement per pillar so nothing is guesswork.
What if I want to cancel early? +
Six-month initial term, rolling monthly thereafter with 30 days' notice. AI visibility work compounds, and six months is the minimum window in which that compounding becomes measurable and stable. A three-month engagement would show you the cost without the return. If a six-month commitment is not right for your practice today, we are not the right fit today, and we would rather say that now than in month four.
Do you refund if results disappoint? +
Retainer fees are non-refundable once work has begun. That is why the Snapshot exists: you see the baseline honestly, in the AI's own words, before you commit to a penny. We guarantee the work, not the outcome. Every contracted deliverable ships on schedule, reported transparently every month. If a deliverable does not ship, that is our problem to fix.
Why don't you offer a cheaper package than Ignite? +
Below the Ignite tier we cannot ship work that will move a GROWTH Score in any measurable way. We are not willing to take money for a program that will not compound. If your budget is below Ignite today, start with a free Snapshot and revisit when it can support the floor. The Snapshot itself costs nothing and often unlocks internal budget on its own.
Why is the Website Rebuild mandatory at the Dominate tier? +
Schema markup, entity definitions, content structure and semantic patterns have to be built into a website from the start. They cannot be reliably retrofitted onto a legacy site. At the Dominate tier, where you are competing to be the default AI answer in your category, the site itself becomes the ceiling on your GROWTH Score. Making the rebuild optional at this tier would let a client opt out of the one thing that makes everything else work. At Ignite and Ascend we can work around a serviceable site; at Dominate, we cannot.
Step 1 · Free
Step 2 · Free 45-min call
Step 3 · From £999/mo
