Reach the Right Patients at the Right Moment

Patients searching for your treatments are online right now. The question is whether they find you or your competitor. We build and manage high-performance digital advertising campaigns for private medical practices - across Google, social media, and display networks - that deliver qualified patient enquiries, not just clicks.

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Powered by AI. Guided by clinical expertise.

46%
of all Google searches have local intent - patients searching near you
3.8x
average return on targeted digital ads for medical practices
50%
of ad budget wasted by practices using generic agency approaches
Week 1
paid ads generate patient enquiries faster than any other channel
Person at home researching a health concern on their smartphone
The Challenge

Most Practices Waste Half Their Ad Budget

Digital advertising for healthcare is different from every other industry. Strict regulatory requirements, sensitive patient topics, and high competition for medical keywords mean that generic approaches burn through budget without delivering the patients you need.

  • Broad targeting that attracts the wrong audience - NHS seekers, symptom researchers, and price shoppers
  • No healthcare advertising expertise - agencies run your ads like they run ads for restaurants
  • Vanity metrics instead of patient metrics - impressions and clicks, not consultations booked
  • No retargeting strategy - website visitors leave and forget you within hours
  • Landing pages that don’t convert - paid traffic sent to generic homepages without clear CTAs
Our Solution

Campaigns That Deliver Patients, Not Just Clicks

We manage every aspect of your digital advertising - from strategy and creative through to conversion tracking and ongoing optimisation - with one goal: qualified patient enquiries at the lowest possible cost.

🔍

Google Ads & Search Campaigns

High-intent keyword campaigns with negative keyword lists that eliminate wasted spend. Local service ads, Maps advertising, healthcare-compliant copy, and bid strategies that maximise qualified leads.

📣

Social Media Advertising

Facebook, Instagram, and LinkedIn campaigns using compliant healthcare targeting. Lookalike audiences from your patient database, video ads, lead generation forms, and continuous creative testing.

🔁

Cross-Platform Retargeting

Display ads that follow website visitors for 30-90 days across Google, Meta, and display networks. Dynamic retargeting shows the specific procedure page each visitor viewed.

📄

Conversion-Optimised Landing Pages

Dedicated landing pages for each campaign with trust signals, patient testimonials, clear pricing guidance, and booking forms designed to maximise enquiries from paid traffic.

🎥

YouTube & Video Advertising

Pre-roll and in-feed video advertising to build authority and reach patients consuming health-related content. Practitioner introduction videos that build trust before the first consultation.

📈

Full-Funnel Tracking & Reporting

From ad impression to click to form submission to phone call to booked appointment. Monthly reports with cost per lead, cost per booked patient, ROAS, and next-month recommendations.

Every Channel Your Patients Use

We don’t just run Google Ads. We build multi-channel campaigns that reach patients wherever they are in their decision journey - from initial awareness to final booking decision.

Why Run Ads With The AI Growth Clinic?

⚖

Healthcare Advertising Specialists

We work exclusively with private medical practices. We know the Google healthcare verification process, Meta health advertising policies, and ASA regulations inside and out.

⚙

Integrated With Your Growth Strategy

Paid ads complement SEO, AI visibility, and patient nurturing as a unified acquisition engine - not disconnected silos competing for the same patients.

💰

Transparent Budgets, No Lock-Ins

You own your ad accounts. You see where every pound goes. No hidden fees, no long-term contracts, no inflated reporting to mask underperformance.

Two marketing professionals reviewing digital advertising campaign performance on a monitor
Platforms We Manage

Full Platform Coverage

We manage campaigns across every platform that reaches patients in their decision journey, with healthcare-specific compliance handled at every step.

  • Google Search Ads - high-intent keyword campaigns for procedures, conditions, and treatments
  • Google Local Service Ads - verified local listings at the very top of search results
  • Google Display Network - awareness and retargeting across millions of websites
  • YouTube Ads - pre-roll and in-feed video for authority building
  • Facebook & Instagram Ads - demographic targeting, lead gen forms, and retargeting on Meta
  • LinkedIn Ads - corporate wellness, occupational health, and professional demographics
  • Cross-platform retargeting - 30-90 day visibility across all networks
  • Conversion-optimised landing pages for every campaign
How It Works

From Strategy to Live Campaigns in Under Two Weeks

1

Campaign Strategy & Planning

Understand your services, patient demographics, and budget. Research keyword costs, competitor activity, and audience sizes. Detailed campaign plan specifying platforms, audiences, and creative approaches.

2

Creative Development & Landing Pages

Healthcare-compliant ad copy and creative design. Dedicated conversion-optimised landing pages for each campaign. Google healthcare advertiser verification guidance if required.

3

Launch & Active Management

Daily monitoring during the first two weeks. Underperforming keywords and segments paused in real time. Continuous bid adjustments, budget reallocation, and creative swaps.

4

Reporting, Optimisation & Scaling

Monthly performance report with cost per lead and ROAS. Winning campaigns scaled, underperformers iterated or replaced. Ad spend becomes more efficient every month.

FAQ

Frequently Asked Questions

What budget do I need to get started with paid advertising?+
We typically recommend a minimum monthly media spend of £1,500-£2,000 for Google Ads and £1,000-£1,500 for social media advertising. However, the right budget depends on your specialty, location, and competition. During the strategy phase, we model expected returns at different budget levels.
Do I own my ad accounts?+
Yes, always. We set up and manage campaigns within ad accounts that belong to your practice. You have full transparency and access at all times. If you ever decide to change providers, your accounts, data, and campaign history go with you.
How do you handle Google’s healthcare advertising restrictions?+
Google requires healthcare advertisers to complete a verification process and comply with specific policies around medical claims, targeting, and content. We handle the entire verification process for you and ensure all ad copy, landing pages, and targeting comply from day one.
How soon will I see results from paid advertising?+
Paid advertising generates leads much faster than SEO. Most practices see their first patient enquiries within the first week of campaign launch. However, it typically takes 4-6 weeks of active management and optimisation before campaigns reach their optimal cost-per-lead performance.
Can you run ads for cosmetic and aesthetic procedures?+
Yes. We have extensive experience advertising cosmetic surgery, aesthetic treatments, and dermatological procedures. These categories require particular care with advertising policies, and we are well-versed in navigating restrictions on both Google and Meta platforms for these specialties.
Do you manage the landing pages as well as the ads?+
Yes. We build dedicated, conversion-optimised landing pages for every campaign. Sending paid traffic to your homepage wastes budget. Our landing pages are tailored to the specific treatment, audience, and ad message with trust signals, testimonials, and clear booking forms.

Pricing: Every practice is different. We provide bespoke quotes following a free discovery call, so we can accurately scope the work and deliver a proposal tailored to your needs. Book a discovery call →

Fill Your Appointment Book With Qualified Patients

The right patients are searching for your services right now. Let’s make sure they find you first - and that every pound of ad spend delivers measurable patient revenue.

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