Know Exactly Where You Stand Before You Spend a Penny on Marketing

A focused 2-week intensive that audits your website, SEO, AI visibility, and competitor positioning - so you know what to fix, what to build, and what it's worth.

Book Your Foundation Sprint See Ongoing Plans

The recommended starting point for every new client.

Healthcare professional reviewing strategy and analytics

The Problem

Most Practices Start Marketing Without Knowing Where They Stand

You know you need to be more visible online. But jumping straight into SEO, paid ads, or content marketing without understanding your baseline is like prescribing without a diagnosis. You end up spending money on the wrong things, or worse - duplicating work that is already strong while ignoring the gaps that are actually costing you patients.

No clear picture of how your website performs against local competitors
Unsure whether AI search tools like ChatGPT or Gemini can find or recommend your practice
Spending on marketing without knowing which channels are actually delivering
Google Business Profile incomplete or inconsistent across directories
No data on where the quick wins are versus the long-term investments

The 7-Pillar Framework

What Your Foundation Sprint Covers

Every pillar is scored individually, benchmarked against competitors, and accompanied by specific, prioritised recommendations for your practice.

🔍

Onsite SEO

Keyword rankings, content quality, heading structure, meta data, sitemap health, and indexability. How well your site is built for search engines.

🤖

AI Visibility (AEO)

What ChatGPT, Google Gemini, and Perplexity say when patients ask about your specialty. Structured data, FAQ schema, and AI readiness.

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Local & Offsite Presence

Google Business Profile audit, local map grid ranking, backlink quality, directory listing consistency, and review signals.

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Website Build Quality

Accessibility compliance, colour contrast, spelling errors, booking widget detection, and overall build health.

📱

Mobile & Speed

Mobile-friendliness, page load speed, Core Web Vitals, tap targets, and performance against industry benchmarks.

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Social & Analytics

Social media presence, analytics tracking, contact details visibility, organic traffic estimation, and domain authority.

🎯

Competitor Benchmarking

Side-by-side comparison of your visibility against 3-5 local competitors across Google, AI platforms, and directories. See exactly where you're winning and where you're losing.

This Is Not a Generic Automated Report

Every Foundation Sprint is personally reviewed by Dr Andrew Greenland - a practising medical doctor who understands both the clinical and commercial realities of running a practice. Your report is tailored to your specialty, your location, and your specific competitive landscape.

£1,500-£2,500

one-off investment

2 Weeks

delivery turnaround

Why Start With a Foundation Sprint?

💡

Diagnose Before You Prescribe

Just as you would not treat a patient without a proper assessment, you should not invest in marketing without understanding your baseline. The Sprint tells you exactly where your practice stands.

🎯

Prioritised Action Plan

Not a list of everything wrong - a ranked, practical roadmap that separates quick wins from long-term investments. You will know exactly what to tackle first and why.

💰

No Ongoing Commitment

The Foundation Sprint is a one-off engagement. You get a complete picture and a clear plan. If you want to move into a retainer, the Sprint feeds directly into your ongoing strategy. If not, you still walk away with a comprehensive blueprint.

Your Deliverables

What You Walk Away With

A complete diagnostic package that gives you full clarity on your online visibility and a clear path forward.

60+ page personalised audit report scored out of 100 across all 7 pillars
Competitor benchmarking against 3-5 local practices in your specialty
AI visibility assessment - what ChatGPT, Gemini, and Perplexity say about you
Prioritised action plan ranked by impact versus effort
Keyword gap analysis showing opportunities your competitors are capturing
Google Business Profile review with specific optimisation recommendations
45-minute strategy call to walk through findings and answer questions
Written recommendation on which retainer tier matches your goals and budget

How It Works

From Discovery Call to Delivered Report in 2 Weeks

Discovery Call

A free 30-minute call to understand your practice, your goals, your competitive landscape, and what matters most to you. This shapes the entire Sprint.

Deep-Dive Audit

We run a comprehensive analysis across all 7 pillars - your website, SEO, AI visibility, competitors, local presence, mobile performance, and analytics. Every finding is documented.

Strategy & Recommendations

Findings are translated into a prioritised action plan ranked by impact and effort. We identify the quick wins, the long-term plays, and the revenue opportunities you are currently missing.

Report & Strategy Call

You receive your full report and we walk through every finding on a 45-minute strategy call. You leave with absolute clarity on where you stand and what to do next.

FAQ

Questions About the Foundation Sprint

Who is the Foundation Sprint for? +

Any private medical practice that wants to understand their online visibility before committing to ongoing marketing spend. Whether you are a solo practitioner, a multi-site group, or a specialist clinic - the Sprint gives you a clear, evidence-based starting point.

Do I have to sign up for a retainer afterwards? +

No. The Foundation Sprint is a standalone engagement. You receive a complete audit and action plan with no obligation to continue. Most clients do choose to move into a retainer because the Sprint reveals clear, quantifiable opportunities - but it is entirely your decision.

How does this differ from the free audit? +

The free audit is a high-level snapshot. The Foundation Sprint is a deep, comprehensive investigation - 60+ pages covering 7 pillars with competitor benchmarking, a full keyword gap analysis, AI visibility testing across multiple platforms, and a prioritised action plan with a 45-minute strategy call to walk through every finding.

What determines whether it costs £1,500 or £2,500? +

The price depends on the scope and complexity of your practice. A single-location practice with one website sits at the lower end. Multi-site practices, those with multiple specialties, or practices needing competitor analysis across several geographic markets may sit higher. We confirm the price on your discovery call before any commitment.

If I move to a retainer, does the Sprint cost get credited? +

The Sprint is priced as a standalone piece of work, but the findings feed directly into your retainer strategy - there is no duplication of effort. We do not charge for a separate onboarding or strategy phase when you move from a Sprint into ongoing work.